Sam BullockSenior brand + digital designer {{ amsTime }} in Amsterdam

System-led brand designer. Raised on hardcore, gig posters and DIY. Ten years building brands that don't play nice.

Available for select projects
Sam Bullock {{ amsTime }} in Amsterdam

System-led brand + digital designer
with more than a decade of experience.
grid 12 col / gutter 20px / baseline 10px SB—001 / brand system v.10
cap 0.86 / track −10

Systems

Bullock mascot
With a punch.

System-led brand designer. Raised on hardcore, gig posters and DIY. Ten years building brands that don't play nice.

{{ amsTime }} in Amsterdam — available for select projects scroll ↓
Welcome to the bullpen.{{ amsTime }} in Amsterdam

Systems with
a punch.

Senior brand + digital designer. Identities, systems and campaigns built to hold up in the real world.
[about]

Hey! I’m Sam, a brand and digital designer in Amsterdam. I build for the ambitious, from challenger startups and cult music labels to the occasional global giant.

More about me →
[selected work] See all work →
[capabilities] See more →
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[off the clock] Posters, sketches, side quests
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It starts with
a conversation.

You're onto something and need work people can't ignore. Ten years of building brands — from running an agency floor to leading brand in-house — means I know how to get it shipped. If you're all in on what you're building, so am I.

Ping me

Selected
work.

Brand systems, campaigns and digital products for travel, retail, finance and music — in-house, with agencies, and direct to clients.

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10+ years of
designing, leading
and crafting.

Hey, I’m Sam, a brand designer born in Jersey and based in Amsterdam. I spent nearly seven years co-founding and running a design agency, growing it to a team of 15, then went independent and worked alongside teams like AKQA Amsterdam, Berlin, House of Greenland, Revolte and more.

For the past year I have been building the brand systems at Vio.com (a travel tech company).

[experience]
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[toolkit]
Figma
Adobe CC
Jitter
Claude
Midjourney
Illustration
[education]
BA (Hons) Graphic Design
Southampton Solent University
Art Foundation Diploma
Cambridge Regional College
[clients & partners]
AKQA✦Google✦Visa✦House of Greenland✦Foot Locker✦WHOOP✦Karhu✦Verve✦Vodafone✦Radius Vehicles✦Revolte Studio✦Vio.com✦ZVDZ✦Digital Jersey✦
Let’s make
something.
Ping me

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partners.vio.com/whitelabelpartners.vio.com/apipartners.vio.com/widgetspartners.vio.com/loyalty
Vio Partner Solutions — White Label page
Vio Partner Solutions — API page
Vio Partner Solutions — Widgets page
Vio Partner Solutions — Loyalty page
Instagram retargeting ad 1Instagram retargeting ad 3Instagram retargeting ad 2Instagram retargeting ad 4
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Echo
Chamber
Echo
Chamber
ECA
Records
HEADING SPLIT FORMAT
BUGRINO HEAVY
New Era
For Music
Echo Chamber hoarding campaign on a city street
From The Chamber playlist on Spotify Future Music Mondays playlist on Spotify The New Era playlist on Spotify
ECA
Records
Where artists & audio evolve
New Era for Music bus shelter poster featuring Kanine
Echo Chamber event posters fly-posted on a street cabinet
Echo Chamber tote bag hanging on a chair
Echo
Chamber
From the
Chamber
Echo Chamber landing page
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Tony Morris stamp sign mounted on the workshop front
01  The markMonogram, stamp, wordmark, colour
TM Blue
HEX#00254CCMYK100.74.40.42RGB0.37.76
TM Orange
HEX#FF6142CMYK0.77.77.0RGB255.97.66
TM White
HEX#F6F4E9CMYK2.2.8.0RGB246.244.233
02  ExplorationPosters, campaign lines and tone — the work behind the one-page guide
New
Collec
-tion
Autumn
2025
Visit our workshop today
Old
School
Craft
Family-owned upholsterers.
Reviving the community’s treasures
since 1984.
UPHOLSTERY
Revived
comfort
Family-owned upholsterers, reviving the community’s treasures since 1984
Sustained
quality
Sofa in a warm, lamp-lit living room
UPHOLSTERY
reviving
comfort
sustained
quality
upholstery2025tonymorris.je
reviving comfort
sustaining quality
ST. HELIER
JERSEY
03  In the worldPrint, product and social
Tony Morris catalogue lying on a teal rug
Woven Tony Morris label stitched onto orange fabric
Tote bag carried over the shoulder
Upholsterer’s journal on a cutting mat surrounded by tools
Craft & Stitch notebook among upholstery tools
Woman relaxing on a sofa with a laptop
Hard-working
for overtime.
reviving comfort, sustained quality
Person sprawled across a leather sofa
Hard-working
fabric.
reviving comfort, sustained quality
Upholsterer stapling fabric to a frame
Visit our
workshop today
tonymorris.je
04  WebsiteUnreleased concept
Let’s talk
Tony Morris Upholstery
Reviving comfort,
sustained quality
Family owned and loyalty driven. From re-covering a favourite armchair to restoring heirloom pieces, every job is done by hand in our St. Helier workshop.
Living room with a green sofa
Old
School
Craft
Family-owned upholsterers.
Since 1984.
Silhouette of an upholsterer at work
FROM LIVERPOOL
TO ST SAVIOUR
ESTD
1984
HARD-
WORKING
FABRIC.
CATALOGUE TM / 2025 ©
TM
FAMILY OWNED, LOYALTY DRIVEN
ST.HELIER, JERSEY
WWW.TMUPHOLSTERY.JE
Want to work
together?
Get in touch
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